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While the term “Gen C” was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not by their age, geography, or income but by their hyper-connected, mobile-first mentality, it’s increasingly being used to describe post-pandemic-born babies. It’s also been applied to the mindset and expectations of consumers in the wake of the pandemic.
More recently, it has been used to label kids coming of age during the pandemic and how their expectations and experiences are different from ours.