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![How Payers Can Add More Value to Medicare Advantage Health Plans](https://library.vbcexhibithall.com/wp-content/uploads/2018/04/Value_Based_Care1.jpg)
Payers striving to compete in the Medicare Advantage (MA) market can add more value to their health plans by taking advantage of regulatory changes established under a new final rule.
Starting in plan year 2019, payers can offer a greater variety of Medicare Advantage plans with more variation of health benefits, specialized cost-sharing designs, and additional opportunities for member engagement.
CMS believes that these changes will help payers create a better Medicare Advantage experience for their members and address beneficiary healthcare challenges related to affordability and patient outcomes.