Having a good online presence and digital patient experience is more important than ever, with patients making healthcare access decisions after extensive research looking into cost, convenience, and online provider reviews, according to data from Kyruus in partnership with Wakefield Research.
The annual survey, now in its fifth iteration, was emailed to journalists and revealed key insights into patient preferences for digital and online presence. Patients want their healthcare providers and payers to be online, to offer online appointment scheduling, and to offer some virtual care options as in-person care access remains elusive for some, the survey of 1,000 healthcare consumers showed.
A majority of healthcare consumers (60 percent) are now researching potential healthcare providers online before booking with them. Another 58 percent of respondents said they also looked up ad hoc services like vaccines, testing, or urgent care online before accessing, too.