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Receiving recommended breast cancer screenings (BCS) helps detect cancer early, when it is most treatable. Barriers to BCS completions are most prevalent among people of color, with black women having a 41% higher mortality rate from breast cancer compared to white women. Institutionalized racism, lack of access, and misinformation are among the leading barriers to breast cancer screenings among people of color, and health organizations play an imperative role in providing access and resources to increase screening completions.
Join mPulse’s SriVani Ganti, Director of Health Equity, and Eden Brownell, Director of Behavioral Science to learn how health organizations can increase breast cancer screening completions by delivering equitable digital engagement solutions to overcome barriers across diverse populations. By leveraging Conversational AI and Natural Language Understanding (NLU), health organizations can meet their consumers where they are and deliver tailored resources, educational content, and support at key moments to build trust and improve health literacy at scale.
Webinar Key Takeaways:
- Why greater barriers exist for people of color, and how health organizations play a crucial role in helping overcome them to improve breast cancer screening rates
- How omnichannel digital engagement enables health organizations to drive awareness and overcome barriers to empower consumers to get screened
- How leveraging behavioral science and streaming health content in omnichannel solutions can improving self-efficacy and education
Speakers:
- SriVani Ganti, Director of Health Equity
- Eden Brownell, Director of Behavioral Science