In today’s post-acute care landscape, growth and success will look different for everyone. Market conditions, resources and budgets, company goals – each of these plays a role in determining the go-to-market strategy for your organization. And to truly understand and define these areas, you need to first start by looking at the market intelligence and performance insights of your organization, your competitors, and your referral partners. Data is – or at least, should be – the central cog in your post-acute growth engine. And that data should power and accelerate the critical components of that engine – allowing your organization to reach your post-acute growth goals strategically and efficiently.
Before we get into how data powers this engine, let’s first look at what the steps make up the engine itself. Because your engine should operate as smoothly as possible, it’s easy to remember the critical components with the acronym ROMEO:
- Research
- Organize
- Mobilize
- Evaluate
- Optimize