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Healthcare IT leaders are under growing pressure to do more with less. New technologies promise game-changing outcomes — AI for diagnostics, cloud migration for scalability, cybersecurity platforms to protect patient data — but budgets haven’t kept pace with the need for innovation.
According to a 2024 report from Kaufman Hall, hospitals continue to allocate only 2.7% to 3.5% of their total expenses to IT, and most are cautious with capital spending. As the competition for funding intensifies, IT leaders must not only identify transformative technologies but also convince non-technical stakeholders why a particular investment is mission-critical. These are high-stakes conversations that can determine the future of a project — or an entire strategic roadmap.
But here’s the problem: while most IT professionals are trained in systems, infrastructure, and architecture, few are trained in persuasive communication, stakeholder alignment, or business-case storytelling. In today’s healthcare environment, those soft skills are no longer optional. They are the make-or-break factor in getting buy-in.