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On July 1, 2024, the CMS Innovation Center launched the Guiding an Improved Dementia Experience (GUIDE) Model, with 390 participating organizations building dementia care programs that will serve hundreds of thousands of people with Medicare nationwide. One of the GUIDE participants is a Seattle-based startup called Rippl, which recently raised $23 million in Series A capital to fund its multi-state expansion. Rippl Co-founder and CEO Kris Engskov recently spoke with Healthcare Innovation about the opportunity for value-based models in dementia care.
CMS has said the GUIDE Model, which will run for eight years, will be one of the first Innovation Center care models to focus on longitudinal, condition-specific comprehensive care. Today, nearly 7 million Americans live with Alzheimer’s disease or another form of dementia, and, by 2060 the number of Americans living with dementia is expected to double to 14 million.
After working for many years as a Starbucks executive, Engskov spent a few years running an assisted living company before launching Rippl.