

Hospitals and health systems must take an abundance of measurements to succeed in value-based care.
Jeanne Cohen believes healthcare leaders are overlooking the key to value-based care success: physician-level measurement.
“Because physician decisions control quality and cost, visibility into that decision making is essential to VBC success,” she said.
Cohen is founder and CEO of Motive Medical Intelligence, a healthcare data and analytics company focused on physician-level performance and value-based care.
We spoke with her recently to get a deep dive into individual physician decision making, how the first phase of VBC resulted in limited progress, transparent and evidence-based analytics, and realizing VBC’s goal of better care at lower cost.
Q. You’ve said that one of the reasons value-based care has failed to meet its promise is that it hasn’t given sufficient attention to one of the most impactful drivers of cost and quality – individual physician decision making. While there has been broad adoption of population metrics, these alone are not sufficient to drive the improvements in quality and cost that are the promise of VBC.
A. When VBC was first introduced, the focus was necessarily on building the technology infrastructure, developing the required payment models, and creating the population health frameworks that would drive better care and lower cost.