Seasonality—the cyclical changes that occur around the same time each year—lends a certain predictability that countless industries have learned to leverage to their benefit. One prominent example: Holiday shopping season. Every fall, shoppers have come to expect Christmas decorations lining store shelves and enticing sales to lure them in. Since retailers rely so heavily on this season to boost profits, they plan months in advance to achieve success.
In value-based care, primary care providers (PCPs) can use the same concept of seasonality to drive incentives, improve quality outcomes, and increase patient satisfaction—by taking advantage of seasonal scheduling.
According to Kate Iovinelli, Senior Director of Quality Outcomes and Process Improvement, seasonal scheduling “allows physicians to make sure they are capturing their target audiences during a particular time of the year that corresponds with preventive care services.”
Nowhere is this concept better illustrated than in the pediatric and adolescent population.